If you’re involved with a nonprofit, then you know the importance of spreading awareness for your cause! But did you know that promotional products can be a great tool for spreading the word?
What are promotional products?
Promotional products are any kind of merchandise given away or sold by an organization. Everything from t-shirts to mugs to pens and more fall into the category. Usually these items are customized to include the company’s name or logo.
People like swag!
Promotional products are great, cost-effective tools in creating awareness of and a community around your nonprofit. Some of the most world-renowned marketing campaigns developed from promotional products, such as Livestrong and Susan G. Komen.
According to a recent study by the Advertising Specialty Institute (ASI), 85 percent of people who received promotional products remembered the name of the advertiser that provided the item. Moreover, 52 percent of recipients had a…
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